--- title: Home --- [Skip to content](https://nativelyams.com#main-content) [![natively-wordmark](https://nativelyams.com/hs-fs/hubfs/natively-wordmark%20300px.png?width=150&height=45&name=natively-wordmark%20300px.png "natively-wordmark")](https://nativelyams.com/?hsLang=en) [![natively-wordmark-reversed-1](https://nativelyams.com/hs-fs/hubfs/natively-wordmark-reversed-1.png?width=126&height=38&name=natively-wordmark-reversed-1.png "natively-wordmark-reversed-1")](https://nativelyams.com/?hsLang=en) - [About](https://nativelyams.com/about) - [Features](https://nativelyams.com/features) - [Pricing](https://nativelyams.com/pricing) - [Partners](https://nativelyams.com/partners) - [Blog](https://nativelyams.com/blog) - [About](https://nativelyams.com/about) - [Features](https://nativelyams.com/features) - [Pricing](https://nativelyams.com/pricing) - [Partners](https://nativelyams.com/partners) - [Blog](https://nativelyams.com/blog) [Member login](https://demo.hubams.com/shop) Book a demo The association platform in motion # Manage less. Grow more. Move off a rigid AMS and onto a flexible, CRM-based platform your members and your team will actually love - memberships, events and subs, all in motion. Book a demo [How it works](https://nativelyams.com/features?hsLang=en) Switching from another AMS? We migrate your members, events and history for you. Built on ![hubspot-logo-reversed](https://nativelyams.com/hubfs/hubspot-logo-reversed.svg) ###### One system, not three ### One platform - powered by HubSpot Most associations are stuck on a rigid, expensive AMS that needs technical knowledge just to pull a basic report, a developer every time something needs customising, and a bolt-on CMS that neither staff nor members enjoy using. Then add your events tool, your payments system, and someone to keep them all talking to each other. Natively AMS replaces all of it on one flexible platform. Member data lives in one place, updates itself, and doesn't require a consultant to make sense of it. No steep learning curve. No painful version upgrades. No fragile integrations to babysit. No CMS headaches. **Just a platform your whole team can actually use - from day one.** 1 platform for members, events & subs 0 integrations to maintain 100% of your data in one place ###### Why associations switch ## Built for engagement, not just administration Traditional AMS platforms were built to administer members - store records, take renewals, log payments. Natively AMS runs on a flexible CRM, so the same member data also drives engagement, renewals and growth. ###### 01 Member experience ### Give members an experience they’ll actually love Members renew, register for events and update their details themselves - online, on any device, without calling your office. A portal that feels modern, not like a 2009 database. - Self-serve renewals and sign-up - Event registration with tables & add-ons - Secure member-only content & benefits ![membership_card_536x402](https://nativelyams.com/hubfs/membership_card_536x402.svg) ###### 02 Cost of ownership ### Cut admin and licence costs One platform replaces your membership database, events tool and payments system - and the integrations between them. Fewer licences, fewer vendors, far less manual work. - Retire 3+ overlapping systems - No integration build or upkeep fees - Less staff time on manual admin ![systems-replaced-card](https://nativelyams.com/hubfs/systems-replaced-card.svg) ###### 03 Data quality ### One source of truth for member data Because everything lives on one platform, every membership, ticket and payment writes straight to the member record. No syncing, no double-entry, no “which system is right?”. - Every interaction on the contact record - No nightly syncs or stale copies - Reporting your board can actually trust ![member-profile-card](https://nativelyams.com/hubfs/member-profile-card.svg) ###### 03 Team productivity ### Free your team to do the work that matters Renewal reminders, receipts, waitlists and follow-ups run on powerful built-in automation. Your team stops chasing admin and starts growing the membership. - Automated renewals & reminders - Receipts and confirmations sent instantly - Workflows for onboarding & win-back ![renewal-workflow-card](https://nativelyams.com/hubfs/renewal-workflow-card.svg) ###### Manage less. Grow more. ## Stop maintaining your AMS. Start growing your membership. Book a demo See the platform built for momentum, not maintenance. ###### The full association stack ## Everything your association runs on, in one platform Most associations run on a rigid AMS plus two or three bolted-on tools. Natively AMS replaces all of it with one flexible platform - with HubSpot's marketing, automation and reporting built in. ![users-light-blue](https://nativelyams.com/hubfs/users-light-blue.svg) ##### **Memberships** Create, manage and renew memberships with pricing tiers, joining rules and full CRM visibility. [Learn more](https://nativelyams.com/features?hsLang=en#memberships) ![ticket](https://nativelyams.com/hubfs/ticket.svg) ##### **Events** Ticketing with tables and add-ons, capacity and waitlists, members self-serve ticket reassignment. [Learn more](https://nativelyams.com/features?hsLang=en#events) ![credit-card](https://nativelyams.com/hubfs/credit-card.svg) ##### **Payments** Cart, registration and payment via Stripe - card, Apple Pay, Google Pay or invoice. Global pricing and tax. [Learn more](https://nativelyams.com/features?hsLang=en#payments) ![repeat](https://nativelyams.com/hubfs/repeat.svg) ##### **Subs & billing** Recurring billing and on-invoice payment, synced both ways with your accounting platform. [Learn more](https://nativelyams.com/features?hsLang=en#subs) ![id-card](https://nativelyams.com/hubfs/id-card.svg) ##### **Member portal** Secure, CRM-driven self-service. Members manage renewals, tickets, details and member-only benefits. [Learn more](https://nativelyams.com/features?hsLang=en#portal) ![layout-dashboard](https://nativelyams.com/hubfs/layout-dashboard.svg) ##### **Admin & reporting** Staff-facing oversight for membership, events and subs - all surfaced in one place. [Learn more](https://nativelyams.com/features?hsLang=en#admin) Built on ![hubspot-logo](https://nativelyams.com/hubfs/hubspot-logo.svg) ### You don't just get an AMS. You get HubSpot. Natively AMS runs natively inside HubSpot - so the moment you switch, your association is running on the world's #1 CRM, with marketing, automation, a CMS and reporting all on the same member record. **Built natively on HubSpot - so there's nothing to integrate, and your members, marketing and reporting all live on one platform.** [How it works](https://nativelyams.com/#see-how-it-works) ![users-round](https://nativelyams.com/hubfs/users-round.svg) ##### CRM & member records Every member, payment and interaction on one record. ![megaphone](https://nativelyams.com/hubfs/megaphone.svg) ##### Marketing & email Native campaigns, segmentation and nurture - no export. ![workflow](https://nativelyams.com/hubfs/workflow.svg) ##### Automation Renewals, reminders and member journeys that run themselves. ![panels-top-left](https://nativelyams.com/hubfs/panels-top-left.svg) ##### CMS & member portal Your website and self-service portal in the same system. ![bar-chart-3](https://nativelyams.com/hubfs/bar-chart-3.svg) ##### Reporting & AI Live dashboards and AI your board can actually trust. ![bolt-on-blue](https://nativelyams.com/hubfs/bolt-on-blue.svg) ##### Nothing bolted on No integration to sync, break, patch or pay for. ###### Why it works ## Built to grow your membership Your old AMS was built to manage members. Natively AMS is built to grow them - one flexible platform for your team and your members. ![layers](https://nativelyams.com/hubfs/layers.svg) ##### **Everything in one platform** Members, events, payments and reporting share one record - no swivel-chairing between tools. ![sliders-horizontal-orange](https://nativelyams.com/hubfs/sliders-horizontal-orange.svg) ##### **Built to flex** Membership tiers, custom fields, pricing and renewal rules bend to how your association actually works. ![bolt-on-blue](https://nativelyams.com/hubfs/bolt-on-blue.svg) ##### **Native, not bolted on** Built natively on HubSpot - there is no external integration to break, patch or pay for. ![heart-handshake](https://nativelyams.com/hubfs/heart-handshake.svg) ##### **A better member experience** Modern self-service that members enjoy using - so they renew, attend and stay engaged. Trusted by member-led organisations ![NZGBC-1](https://nativelyams.com/hs-fs/hubfs/NZGBC-1.png?width=2000&name=NZGBC-1.png) ![AEP](https://nativelyams.com/hs-fs/hubfs/AEP.png?width=555&height=234&name=AEP.png) ![ASAR](https://nativelyams.com/hs-fs/hubfs/ASAR.png?width=785&height=254&name=ASAR.png) > “Renewals used to mean three systems and a spreadsheet. Now it’s one screen in HubSpot - members renew themselves and the receipts just send. We’ve cut renewal admin by about 60%.” ![sw](https://nativelyams.com/hubfs/sw.svg) Sarah Whitfield Operations Director, Institute of Architects ###### Book a demo #### See Natively AMS with your members and events A 30-minute walkthrough with our association specialists. We’ll map your memberships, events and subs to a single platform. Book a demo [How it works](https://nativelyams.com/features?hsLang=en) ![hubams-icon](https://nativelyams.com/hubfs/hubams-icon.svg) [![natively-wordmark](https://nativelyams.com/hs-fs/hubfs/natively-wordmark%20300px.png?width=100&height=30&name=natively-wordmark%20300px.png "natively-wordmark")](https://nativelyams.com/?hsLang=en) Association management software, built on HubSpot. Manage less. Grow more. Built on ![hubspot-logo](https://nativelyams.com/hubfs/hubspot-logo.svg) ##### Platform - [Memberships](https://nativelyams.com/features#membershipss) - [Events](https://nativelyams.com/features#events) - [Subs & billing](https://nativelyams.com/features#subs) - [Member portal](https://nativelyams.com/features#portal) - [Payments](https://nativelyams.com/features#payments) - [Pricing](https://nativelyams.com/pricing) ##### Solutions - [Professional bodies](https://nativelyams.com/professional-bodies-features) - [Trade associations](https://nativelyams.com/nativelyams-for-trade-associations) - [Chambers of commerce](https://nativelyams.com/nativelyams-for-chambers-of-commerce) - [Not-for-profits](https://nativelyams.com/nativelyams-for-non-profits) ##### Company - [About](https://nativelyams.com/about) - [Case Studies](https://nativelyams.com/blog/tag/case-studies) - [Partners](https://nativelyams.com/partners) - [Blog](https://nativelyams.com/blog) - [Contact](https://nativelyams.com/contact) © 2026 [Natively Labs Limited](http://NativelyLabs.com). All rights reserved. - [Privacy](https://nativelyams.com/privacy) - [Terms](https://nativelyams.com/terms) - [Security](https://nativelyams.com/security) ![natively-wordmark 300px](https://nativelyams.com/hs-fs/hubfs/natively-wordmark%20300px.png?width=122&height=37&name=natively-wordmark%20300px.png) ##### Book your demo See Natively AMS running with your memberships, events and subs.